![]() It’s brighter, you’re going to see more colors and definition, and the sound will be an upgrade as well. Think of Dolby Cinema and Cinemark XD like upgrading your 10-year-old flat screen TV to today’s OLED 4K HDR panels. I know, I know, “ English motherf-er! Do you speak it?!” Yes, Mr. Think of amenities like Dolby Cinema and Cinemark’s XD screens as elevated theater experiences. The former gets you Dolby Vision HDR with dual-laser projection and Dolby Atmos for sound, while the latter gets you true IMAX-size entertainment with its 70 foot-high screen. If rumble seats aren’t your thing, many AMC theaters are now equipped with Dolby Cinema auditoriums. For a quick recap, they’re basically “rumble seats.” They have some movement, but I found them to be more of a distraction than a compliment to the film I saw at the time, I thought their best feature was the ability to disable them. I really wasn’t impressed with them, and even less so now, having experienced 4DX. You could spend your movie money on D-Box seats, which we first told you about here. Companies like CJ 4DPLEX are trying to match - or better - that experience, hoping to pique moviegoers’ interest and create those Captain EO “event entertainment” feels.īefore we get into what CJ has, though, let’s go over some of the other options currently available. Projected on an enormous screen with the sound to match, blockbusters are an event there. IMAX alone isn’t cutting it, and many IMAX experiences aren’t even the four-to-seven-story screens with 70mm film that places like Los Angeles’ Universal Citywalk boasts - it’s 57 feet high by 80 feet across. People aren’t going to the movies like they used to, and theater owners are trying everything they can to put butts in seats. EO was “event entertainment,” a moviegoing experience that was extraordinary, worth the price of admission, something you put on your calendar and looked forward to.įast forward to 2018, and it’s been a good year for the cinemas, but that’s relative to the steady decline in box office that American movie theaters have seen over the past few years. Having experienced Captain EO firsthand when I was a lad, I can tell you that I have fond, very clear memories of it. The in-theater effects extended the reach of the 3D film and worked to fully immerse audiences in EO’s world for 17 minutes. Sure, the 3D was a little hokey, with things jumping out at viewers just to show off the technology, but it was so much more than that. At the time, Disney and Michael Jackson put on a show they labeled a “4D” presentation, a space opera in 3D augmented by in-theater laser light effects, smoke machines, and more. That theme park? The happiest place on earth, Disneyland. That’s right, 32 years ago, the future was already being written by an intrepid explorer in a theme park. Now find your seat, sit back, relax and get ready to enjoy a movie experience like no other in the MX4D® Motion EFX Theatre.What’s more MAX than IMAX? To answer that, we take a quick look back to 1986. If you have any questions or concerns about this MX4D® Motion EFX Theatre, please contact theatre management staff before the movie begins.
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